CCC Athletics Enters NIL World

August 25, 2023

Central Community College athletics and Lincoln-based Opendorse have teamed up to develop an official marketplace for CCC student-athletes to maximize their name, image and likeness (NIL) potential. CCC is the first community college in Nebraska to enter a contract with Opendorse.

A leading athlete marketplace and NIL company, Opendorse provides technology and services to the athlete endorsement industry. Its marketplace is a one-stop shop for fans and brands to browse, book, pitch and pay any CCC student-athlete for NIL activities in one compliant platform.

“It’s an exciting time for Raiders athletics,” said CCC athletic director Mary Young. “NIL is truly new waters for us, and we are glad to be partnered not only with an industry leader, but a Nebraska-based firm on this new path.”

CCC student-athletes can create a profile on the marketplace which they can customize and promote on social media platforms. Student-athletes can review opportunities and agree to deals that will allow them to capitalize on their name, image and likeness.

“Our association with Opendorse gives us an avenue to support athletes with NIL compliance and education,” said Young. “Opendorse will provide CCC athletics the ability to develop our NIL policy and provide a consistent branded message regarding NIL.”

Opendorse works with more than 100,000 athletes and is the official NIL partner for the National Junior College Athletic Association.