Business Administration and Accounting Courses Business Administration Courses BSAD 2580 Consumer Behavior 3 Prereq. BSAD 2520 A study of human behavior as it affects buying decisions. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse American consumer. Unit Credits: 1-1, 2-1, 3-1. (45/0/0/0)